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Selling a Company: What Actually Decides the Deal

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  • May 9, 2025
  • 1 min read

The Situation

THE EMBASSIES, a company redefining community living for active 60+ citizens, initiated a strategic fundraising effort to support its expansion across Europe, including market entry in Portugal. To navigate the complexities of a cross-border capital raise, the company required legal and strategic guidance to align a diverse investor group and ensure compliance across multiple jurisdictions.


Our Approach

International Deal Structuring and Negotiation


Cross-Border Legal Architecture: Developed a compliant investment framework that bridged Swiss and international jurisdictions, harmonizing terms for a globally diverse investor base.


Negotiation with Global Investors: Led commercial negotiations with institutional and strategic investors to secure terms aligned with the company’s long-term goals.


Transaction Execution: Managed end-to-end legal execution, from drafting through closing, enabling the founding team to maintain strategic focus throughout the process.


The Impact

THE EMBASSIES successfully closed the fundraising round with leading international investors, accelerating its European expansion plans. The transaction was completed efficiently, with clear governance, strong investor alignment, and full legal compliance.


“Alfred has been a critical partner throughout our fundraising journey, balancing complexity and clarity in a multi-jurisdictional deal.” Jan Garde, Founder, THE EMBASSIES

The Team


Thierry Barbey, Founding Partner (Legal Advisory)
Thierry Barbey, Founding Partner (Legal Advisory)
Thomas van Gammeren, Associate (Legal Advisory)
Thomas van Gammeren, Associate (Legal Advisory)
Sandro Stich, Senior Associate (Legal Advisory)
Sandro Stich, Senior Associate (Legal Advisory)












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